Consultation and Promotional Services

As the foremost authority in bartending and bar management, DeGroff develops beverage programs and trains staff at leading bar and restaurants including Rainbow Room, Windows On The World, Match Bars UK, Carlyle Hotel, Marriott, Blackbird, Pravda, Balthazar, Zoe, Tonic, Clementine's, and others.

Dale provides product evaluation, recipe development, promotion and seminars for Nike Communications, Beverage Media, Tanqueray, Alize, Oceanspray, Tropico, Bacardi Intíl, Motts, Pepsi Cola, Angostura Intíl. LTD., Allied Domecq Brands, Seagrams, Absolut Sweden, Sutter Home, Kobrand, Brown Forman, Scheffelin & Somerset, Charmer Industries, Hiram Walker, Kings Supermarkets, P.W. Feats,and Beverage Media.

Print and Online Articles

Because of his high profile in the business, Dale is a sought after spokesperson in the Media, appearing in on over fifty different radio and television stations throughout the United States and Canada, and regularly appears in print features. He also writes forEsquire UK, Theme Magazine, and Beverage Media.

Dale also participates in fundraising events and promotions including Taste of The Nation, Meals For The Masters, James Beard Awards, NYRA at Belmont Stakes, DeGustibus at Macyís, Prague International Film Festival, Gracie Mansion, Museum of Natural History, Save Our Strength, the Bacardi Grand Prix, and the Angostura Int'l. Cocktail Challenge. His new book, "The Craft of the Cocktail" recently won the IACP Julia Child Award.