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Master Mixologist DALE DEGROFF

aka KING COCKTAIL, developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish.

Winner of two JAMES BEARD AWARDS for Wine & Spirits Professiona land the Life Achievement Award -Who's Who in Food & Beverage, Dale DeGroff is the author of
The Essential Cocktail and The Craft of the Cocktail (Random House). His enormous influence in the bar world has spanned three decades.

DeGroff is also a partner in the award-winning bar training program, Beverage Alcohol Resource (BAR). Beverage Alcohol Resource is a comprehensive training course led by six of the world's leading spirits and cocktail authorities: Dale DeGroff, Doug Frost, Steve Olson, Paul Pacult, David Wondrich, and Andy Seymore, and designed to provide a complete education in spirts and mixology.

DeGroff is also the founding president of the
Museum of the American Cocktail
(now merged with the Southern Food & Beverage Institute in New Orleans)

Origins and History of Aromatic Bitters.