Master Mixologist Dale DeGroff, aka King Cocktail, developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the 1980's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish.
Winner of the James Beard Award for Wine & Spirits Professional and author of The Essential Cocktail and The Craft of the Cocktail (Random House). Dale DeGroff is a partner in the award-winning bar training program, Beverage Alcohol Resource and founding president of The Museum of the American Cocktail.Located in New Orleans, the museum celebrates the facinating 200 year history of the cocktail and serves as an educational resource for aspiring mixologists. The museum features special exhibits, demonstrations, lectures and tastings that showcase cocktail history & culture as well as the great food traditions of the South.
Dale's most recent endeavor is his new Pimento Aromatic Bitters, a product he developed with renowned absinthe distiller Ted Breaux.
As if these projects were not enough to keep him busy, Dale has also been performing a one man show around the country called "On the Town; A Tribute to Bars, Speaks, & Legendary Saloons!"